In recent days, fans and followers of Indian cricket icon Virat Kohli have noticed something unusual about his Instagram account, prompting a wave of speculation and curiosity on social media.
📱 What sparked the confusion?
Virat Kohli’s Instagram profile, which is typically filled with a blend of personal moments, brand endorsements, and cricketing content, now appears to have a much cleaner and minimalistic feed. Observers noted that many of the promotional posts he had previously shared seemed to have vanished.
Some fans assumed that Kohli had:
- Deleted all brand promotions.
- Stopped endorsing products altogether.
- Taken a social media detox.
- Or was possibly rebranding his online persona.
A fan even posted on X (formerly Twitter):
“All brand promotions have been taken down from Virat Kohli’s Instagram account. Has he stopped promoting brands?”
But the truth is slightly different…
The Real Story: A Smart Content Shift
Rather than deleting brand collaborations or quitting social media promotions, Kohli has simply moved most of his promotional posts to the “Reels” section of Instagram.
🔍 Why is this significant?
Instagram has two main sections for content:
- The main profile grid – typically where personal posts, life updates, and important announcements are shared.
- Reels – short-form video content that is increasingly favored by Instagram’s algorithm and users for engagement.
By moving sponsored content to Reels, Kohli is:
- Streamlining his main feed to highlight personal and cricket-related posts.
- Enhancing aesthetic appeal and visual consistency on his profile.
- Increasing engagement, since Reels perform better for sponsored visibility.
This move does not mean he’s stopped working with brands. In fact, he continues to feature in promotions for major sponsors — just in a different format.
Why Did Kohli Make This Shift?
While Kohli hasn’t made an official statement about this strategic change, there are some clues from recent interviews and his behavior:
- Kohli has admitted in the past that he finds social media overwhelming at times.
- In an interview with Puma, he said: “I don’t feel social media is a necessity anymore. I post whenever I want to, but I don’t want to be glued to my phone… I’d rather focus my energy on real life.”
So, it’s highly likely that this decision is part of a personal choice to declutter, maintain authenticity, and stay mentally focused while continuing to fulfill commercial commitments in a more subtle and effective way.
What About Cricket?
While his social media is sparking headlines, Virat Kohli’s on-field performance in the IPL 2025 is equally newsworthy.
- Kohli is playing in his 18th season for Royal Challengers Bengaluru (RCB).
- The team has made a solid start, winning 3 of their first 4 matches.
- Kohli has scored 164 runs so far, making him the 8th highest run-scorer of the season.
- In the recent match against the Mumbai Indians at Wankhede Stadium:
- Kohli scored 67 runs in 42 balls.
- His innings laid the foundation for RCB’s total.
- The team went on to win by 12 runs.
What’s Next?
RCB will face the Delhi Capitals — currently leading the points table — at home on Thursday, April 10, 2025. It promises to be a high-stakes clash as RCB looks to continue its momentum.
Summary
- No, Kohli has not deleted all brand promotions.
- He’s moved them to the Reels section of Instagram to enhance his feed’s look.
- He’s still actively collaborating with brands but is being more strategic.
- His IPL 2025 performance is impressive, showing strong form and leadership.